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The Blog

Ideas and advice to help your marketing work harder.

Short, practical pieces on social media, websites, branding, paid advertising and getting found locally, written for business owners who have better things to do than read marketing jargon.

Social Media

How Often Should a Small Business Post on Instagram?

The honest answer is less about a magic number and more about what you can actually keep up for a year, not just a fortnight.

4 min read
Website Design

What Actually Makes a Website Convert, Not Just Look Good

A beautiful website that nobody enquires through has not done its job. Here is what separates the two.

5 min read
Branding

A Straightforward Guide to Branding for a Growing Business

Branding is not just a logo. Here is what actually needs to be in place before a business starts to scale.

4 min read
Local SEO

How to Get Found on Google If You Run a Business in Sussex

A short, practical rundown of what actually moves the needle for a local business trying to show up in search results.

5 min read
Paid Advertising

Paid Advertising on a Small Budget: What Actually Works

You do not need a large budget to make paid advertising work. You do need to be far more deliberate about where it goes.

5 min read
Local SEO

Five Things We Would Check First for a Business in Worthing, Brighton or Eastbourne

A short, practical checklist for a local business wondering where to start, wherever along the Sussex coast you are based.

4 min read
Seasonal

Getting Your Marketing Ready for the Run Up to Christmas

The run up to Christmas is the busiest trading period for a lot of businesses. Here is what to have in place before it arrives, not during it.

4 min read
Graphic Design

Print Still Earns Its Place: Why Leaflets and Signage Still Work

Digital gets most of the attention, but a well designed piece of print still does a job that a social post simply cannot.

4 min read
Questions

A couple of things people ask.

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